Monthly Archives: February 2013

Sir Jony Ive on Design (and an unexpected twist)

Here’s a really (seriously) interesting fragment from BBC’s Blue Peter. Blue Peter is a half a century old children’s television programme, which increasingly often features design and production themes. In this movie, Jonathan Ive, senior vice president of industrial design at Apple, explains a little about his way of thinking with regard to design.

Now on to the not-so-serious part. Look at the auto-subtitles added by Youtube. Either go to second 49 of the movie or look at the picture below: